watch video: www. vimeo.com/100741948
password: divad


I needed to make a video about Renaissance sculpture using downloadable material available on YouTube and I didn’t want to worry about which sculpture to depict. At the time, my initial idea was that David was a very famous work and that it would be very convenient to find material. However, running against my expectations after scanning the Internet, I found it extremely difficult to find any material that was suitable - in reality it was a very arduous process to find any good videos of David.

This situation made me even more interested, for example in terms of the consumers who uploaded videos of David, probably up to 95% of the audience had no idea what they were shooting! This occurred even if at the beginning they probably all produced videos with a clear objective: i.e. going to Piazzale Michelangelo to see the David sculpture. But with the time they actually spent standing in front of this reverent sculpture, they either completely missed actually looking at the sculpture or they really had no idea how to look at it. The majority of tourists could only display one intention - to ‘register’ its presence by using a photograph to provide evidence that they were in this place. They used different ways to copy this place with their recording devices, however, they forgot to invest more thinking into this exercise. We “see” with our eyes, but actually this is not the most important thing - what is important is that we are using all our senses to remember. All of these classical sculptures share the same destiny: they are all very famous, their titles and their shapes have turned into symbols, but there is no one who truly remembers them.